This time last year, no one knew who Ted was. Because the teddy bear’s self-titled movie was the first feature from the twisted mind of Family Guy creator Seth MacFarlane, there was anticipation for it among hardcore fans of his TV shows. That base was something, but it would never have been enough to launch and sustain the stoner buddy comedy about a boy named John (Mark Wahlberg) and his best friend, a talking teddy bear (voiced by MacFarlane).
That’s where Russell Scott and Patrick Young come in. They’re longtime friends (since childhood–not unlike John and Ted) who are CEO and president, respectively, of the Los Angeles social media marketing agency Jetset Studios. They had built a reputation as digital storytellers by doing online campaigns building out characters from many of the movies by Judd Apatow, including The 40 Year Old Virgin and Knocked Up. They also worked on The Hangover and Tropic Thunder. In other words, these dudes know dudes.