Congratulations to Jetset Studios on the award-winning campaign for Universal Pictures’ TED.


Congratulations to Jetset Studios for their groundbreaking work on the Facebook Studio Award-winning campaign for Universal Pictures’ TED.

Ted—the first movie from Family Guy creator Seth MacFarlane—was released in movie theaters on June 29, 2012 and on Blu-ray, DVD, and digital download in December. To set it apart in a crowded movie marketplace, Universal Pictures needed to position the character as crass, relatable, lovable, and buzzworthy. Enter Jetset Studios (a creative agency that specializes in capturing brand voice, fusing identity and narrative into targeted campaigns) as Ted’s mouthpiece.

Jetset’s “Ted Is Real” Facebook Page provided a wealth of content, all created by Jetset in the voice of our favorite foul-mouthed, furry little bear, that included a wealth of original fantastic images with captions (memes) that were timely, culturally relevant, and hilarious—the Ted brand personified.

The result? The Ted Facebook Page tallied over 7.5 million fans, and daily engagement, shares and reach were in the millions! By January, popular posts reached 2.1 million consumers: higher than popular late night cable shows like The Colbert Report, Jimmy Kimmel Live, and Conan.

Ted eventually opened as the #1 movie in the U.S. with $54.4 million box office receipts, became one of the year’s best-selling blu-rays and DVDs, and one of the most successful comedies of all time.

The Star Trek Into Darkness Cinemosaic Parody: The Sincerest Form of Flattery?

You know you’ve made it when your work is updated as a cat meme.  So, thank you Paramount and Star Trek Into Darkness for letting us boldly go where no movie marketing has gone before.

 If you haven’t seen it yet, and if not you might be the only one, Jetset’s Cinemosaic (part trailer and part one-sheet) gives life to the static image by integrating it with animated gifs from the film.  The result is a vibrant, moving collage that’s dynamic and active for the viewer, human or otherwise.

The original:

And the parody:

From the site:

Jetset Studios in Fast Company

Jetset and Ted on Fast Company

This time last year, no one knew who Ted was. Because the teddy bear’s self-titled movie was the first feature from the twisted mind of Family Guy creator Seth MacFarlane, there was anticipation for it among hardcore fans of his TV shows. That base was something, but it would never have been enough to launch and sustain the stoner buddy comedy about a boy named John (Mark Wahlberg) and his best friend, a talking teddy bear (voiced by MacFarlane).

That’s where Russell Scott and Patrick Young come in. They’re longtime friends (since childhood–not unlike John and Ted) who are CEO and president, respectively, of the Los Angeles social media marketing agency Jetset Studios. They had built a reputation as digital storytellers by doing online campaigns building out characters from many of the movies by Judd Apatow, including The 40 Year Old Virgin and Knocked Up. They also worked on The Hangover and Tropic Thunder. In other words, these dudes know dudes.

Read the full article here…